Restoring global leadership in the biomedical research industry
Santa Cruz Biotechnology reversed a major decline in organic traffic, achieving a 64% increase and restoring critical Google and Bing rankings.
ABOUT
Founded in 1992, Santa Cruz Biotechnology (SCBT) specializes in developing research products for the biomedical field worldwide. Their core products include monoclonal antibodies, biochemicals, labware, and CRISPR technologies, all aimed at supporting scientific discoveries and advancements.
THE CHALLENGE
Santa Cruz Biotechnology experienced a significant decrease in organic traffic with no recovery for months after altering thousands of URLs.
The site suffered from extensive 301 redirects, inconsistent Rel Canonicals, missing HREFLang tags, multiple homepage URLs, and numerous images without alternate text.
Results
An immediate 12% increase in organic traffic, eventually rising by 64%, with the restoration of previous rankings and the acquisition of many new ones.
“By implementing Eric’s recommendations on our website of over 300,000 pages, both the quantity and quality of organic traffic have improved.”
Stephanie Guzman
Director of E-commerce
Santa Cruz Biotechnology
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