Transforming an e-commerce site to a content-rich platform
Strategic SEO & SEM led to a 40% increase in organic traffic in 90 days and generated millions in advertising revenue.
ABOUT
Lifescript was an award-winning, top-5 health website and one of the fastest-growing publishers of digital health media. At its peak, Lifescript attracted 25M unique monthly visitors, 200M monthly page views, and had more than 12M newsletter subscribers
*Lifescript was acquired by Ziff Davis and merged into its EveryDay Health property in December 2017.
THE CHALLENGE
Lifescript struggled to transition from a product-focused e-commerce site to a content-rich website.
With nearly 3 million pages, aiming for top rankings and scalable organic traffic growth while converting massive content databases into SEO-friendly formats seemed like an impossible task.
We implemented SEO-friendly content templates, enhanced cross-site linking, focused on long-tail niche content, optimized thousands of articles for SEO, and based new content initiatives on organic traffic popularity.
Results
Achieved a 40% increase in organic traffic within 90 days, secured thousands of top 10 rankings, built strong domain authority, and generated millions in advertising revenue from organic page views.
“We’ve seen both our organic and paid traffic grow consistently and profitably year over year. Eric has both the ability to think big picture and implement specific marketing strategies that work right now. If you need help with online marketing, I recommend Eric without reservation.”
Brian Hogan
Chief Operations Officer
Lifescript Inc
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