Services
B2B Enterprise Paid Ads Audit and Optimization Package
If your ad campaigns are underperforming, our Enterprise Paid Ads Audit can drive efficient growth.
Clear Performance Insights
Get a data-backed assessment of your current campaigns—spot wasted spend, low-performing ad sets, and hidden opportunities across platforms like Google Ads, Facebook (Meta), Microsoft Ads, and Apple Search Ads.
Cost-Effective Optimization
Target the right audiences, adjust bidding strategies, and fine-tune ad creatives to maximize your return on ad spend (ROAS).
Cross-Platform Strategy Synergy
Ensure your campaigns across multiple platforms reinforce rather than cannibalize each other—unlocking a cohesive, scalable multi-channel approach.
What do I get?
A prioritized action plan with immediate improvements and long-term growth tactics.
All recommendations are backed by specific, actionable recommendations to enhance your website's performance
Comprehensive Paid Ads Package for B2B Enterprise
What’s Included
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Review and breakdowns (campaign > ad group > ad set), keyword and interest targeting, negative keywords, and location/language settings.
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Evaluate ad copy, imagery, calls to action, and alignment with buyer personas.
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Uncover opportunities in bidding types (manual vs automated), budget allocation across campaigns, and pacing issues.
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Ensure proper setup of conversion tracking, UTM tagging, audiences like retargeting lists, and integration with your analytics stack.
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Benchmark your performance against industry norms and competitors using tools like Auction Insights, Audience Network overlap, and impression share.
Deliverables
Comprehensive Audit Report: identified issues, their impact, passive wasted spend, and prioritized, actionable recommendations.
Strategy Debrief Session: Book a call to walk through the audit, map next steps, and co-create a plan for improved efficiency and scale.
“We’ve seen both our organic and paid traffic grow consistently and profitably year over year. Eric has both the ability to think big picture and implement specific marketing strategies that work right now. If you need help with online marketing, I recommend Eric without reservation.”
Brian Hogan
Chief Operations Officer
Lifescript Inc
Ready to Elevate Your Enterprise's Paid Ads?
Contact Eric Darby for a consultation and explore how Darby Works, Inc. can enhance your online presence.