Main Content

Your company + 22 years of digital marketing = Breakthrough

Expertise

Here are some of my core strengths:

  • Online Marketing Strategy
  • Search Engine Optimization
  • Pay-Per-Click Marketing
  • Adwords / Bing Ads
  • Facebook & Social Media
  • Website Optimization & Landing pages
  • Google Analytics
  • Network of marketing experts & resources

Client Feedback

“Eric has provided essential professional consultation on all aspects of SEO, lead acquisition, digital marketing and the complete sales cycle. He is an authority in the field and a pleasure to work with. I recommend Eric enthusiastically and without reservation.”

  • Ben Hurst
    Director of Philanthropic Gifts
    Salvation Army


“I’ve known Eric for over 10 years. During that time, he’s consistently proven himself as an SEO and SEM expert. We’ve seen both our organic and paid traffic grow consistently and profitably year over year.”

  • Brian Hogan
    Chief Operations Officer
    Lifescript, Inc.


“Eric Darby is an invaluable asset to our company. As a seasoned professional, his deep knowledge of digital marketing has helped our company attain measurable results. His search engine optimization insights and efforts have helped us re-establish and grow our most important SEO rankings on Google and Bing. By implementing Eric’s recommendations on our website of over 300,000 pages, both the quantity and quality of organic traffic have improved.

Eric’s expertise with Google Ads paid search has been extremely beneficial, while reducing overall costs. Eric also helped us remove thousands of fraudulent clicks, resulting in more meaningful clicks for our business.

If you need help with digital marketing, SEO or Paid Ad Search optimization, we highly recommend Eric Darby.”

  • Stephanie Guzman
    Director of Ecommerce
    Santa Cruz Biotechnology

My Approach

Discover

Discovery is one of my favorite parts of marketing. I like to get a clear understanding of your brand. What makes you standout in the marketplace? Who are your audiences and buyers? What are you hoping to accomplish? What’s already working and what’s not?

Create

Based on what we’ve uncovered during the discovery stage, we’ll work together to create a marketing plan. What is your budget? How do you define success? Which marketing channels have the best opportunity to achieve your marketing goals?

Measure

A data-driven approach is essential for all marketing. Before I implement any strategy, we’ll want to define and prioritize how to measure success. Is it more website traffic, leads, likes, or revenue? I’ll make sure tracking is in place so we can see what’s working.

Build

I get to work and build the marketing campaigns for the channels that fit your budget, have a high probability of reaching your prospective buyers, and meet your goals.

Optimize

We review the results, and talk about what we can improve. Are the results meeting your expectations? I’ll go back and optimize each strategy based on how it’s performing.

Grow

Once we see things are moving in the right direction, we can expand your marketing efforts, revisit budget, and consider new channels.