Team
Meet Eric
Eric Darby
Eric Darby is a seasoned digital marketer with 26 years of experience. His expertise includes enterprise search engine optimization, paid search marketing, and integrated marketing strategy. He is a data-driven decision maker with a track record of creating and executing strategies that grow companies.
Eric has extensive SEO and paid search experience with large enterprise websites for B2B, ecommerce, marketplaces, and content portals. The largest website included over 6 million pages. Eric has SEO experience with Javascript and Progressive Web Application (PWA) websites, and using artificial intelligence (AI) to improve SEO.
He has worked in a wide range of industries including biotechnology, chemical, manufacturing, food and grocery, education, animal and pet, SaaS, health, and non-profit. He has built and managed Google and Microsoft Ad accounts with over 8 million keywords which generated millions of dollars in profits.
Eric has started, built and sold several online companies including a mortgage lead generation company and a stock options trading advisory service.
Eric has trained digital marketers and developers worldwide about enterprise search engine optimization.
Eric holds a Bachelor’s Degree in Communications from the University of California, San Diego. He lives in Southern California with his wife of 32 years.
Contact Eric - eric@darbyworks.com
Meet Jonathan
Jonathan Darby
Jonathan Darby has over three years of digital marketing expertise. His SEO skills include keyword research, competitor analysis, forensic technical SEO audits, and on-page SEO. He is talented in using artificial intelligence to accelerate workflow for various SEO activities. He has deep knowledge of link research, identifying link gaps from competitors and determining high-value link opportunities with high quality, paid and free websites. Jonathan is well-versed in SEO tools including ahrefs, SEmrush, SurferSEO, and ChatGPT.
Jonathan also works in all the paid search platforms including Google Ads, Microsoft Ads, and Facebook / Meta Ads platforms. Conversion rate optimization, "secret shopper" analysis, and user experience knowledge round out his digital marketing skills.
Contact Jonathan - jonathan@darbyworks.com