Revolutionizing the chemical marketplace with strategic SEO solutions
Comprehensive SEO overhaul led to a 200% increase in organic traffic and launched ChemDirect to top rankings for niche chemical industry keywords.
ABOUT
ChemDirect is an innovative B2B marketplace offering immediate access to over 500,000 chemicals, connecting buyers with verified suppliers efficiently. As a digital sales and marketing solution, ChemDirect empowers suppliers to enhance sales and develop their digital brand presence effectively.
THE CHALLENGE
Launching a brand new enterprise website with half a million pages presented unique SEO challenges.
These included:
Low number of indexed pages
Insufficient use of SEO keywords across existing pages
Poor Google Core Vitals
Minimal Google rankings
Our approach involved a meticulous forensic SEO audit to pinpoint key areas of improvement. We then crafted a detailed SEO blueprint and database variable strategy, optimizing product pages with keyword-rich titles, meta descriptions, and on-page SEO.
We also focused on enhancing the homepage with primary industry keywords and resolving critical Google Core Vitals and Search Console issues.
Results
The strategic SEO overhaul resulted in an immediate surge in organic traffic, with a 200% increase recorded within the first 12 months. ChemDirect achieved top 3 rankings for its primary niche keywords and secured hundreds of new product page rankings within the top 10 search results.
“Eric has been a dream to work with! From the onset, he immersed himself in our product, offering strategic insights and delivering significant enterprise SEO results. His communication skills are exceptional, consistently going the extra mile for our company. We've also recommended his services to several other businesses. Thank you, Eric!”
Grant Lacy
Head of Product
ChemDirect
Ready to Elevate Your Enterprise's SEO?
Contact Eric Darby for a consultation and explore how Darby Works, Inc. can enhance your online presence.