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DarbyWorks, Inc.

Internet Marketing Strategy

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Testimonials

What clients are saying…

As a small business owner I was looking for ways to draw more attention to my art studio. I reached out to Eric with Darby Works for guidance. We discussed what actions to take in order to draw more traffic to the website and give customers a better experience resulting in more business. I am astounded at the amount of new traffic! Since we went live with the search engine optimization and other changes to the website have I’ve had to add 5 more classes and 2 new staff members. In other words, you must be prepared to handle significant growth. I love supporting family operated businesses like this but moreover I appreciated their professionalism and patience. 5 stars for guidance, value for money, and results.

Carley Corbin
Owner
Artventure


“Eric has been a dream to work with! From day one he has dug into our product and offered great strategic suggestions and delivered tangible enterprise SEO results. He’s a great communicator and continues to go above and beyond for our company. We have recommended him to several other companies as well. Thanks Eric!”

Grant Lacy
Chemdirect


“It’s wonderful working with Eric. He is good natured and professional, which is a glorious combination. He has helped us tremendously with our Google Ads as well as our website SEO. Highly recommend!”

“We’ve deeply appreciated the professionalism and expertise of Darby Works for Unhurried Living’s digital marketing needs. They have been very responsive and helpful. We highly recommend them.”

Gem and Alan Fadling
Unhurried Living


“I initially hired Eric Darby to help with on-page search engine optimization. As we unpacked the project, Eric identified some major issues with the website design structure which were negatively affecting our Google rankings. Eric helped create and manage the new website project from start to finish. Now our new website is mobile friendly as well as optimized for the search engines. Organic traffic is up 29.76% compared to this time last year. Eric is a great communicator and clearly explained his rationale behind each of his recommendations. If you need help with search engine optimization, or just need marketing advice, Eric Darby is the person you want to call.”

John P. Burns
Attorney at Law


“Eric Darby is an invaluable asset to our company. As a seasoned professional, his deep knowledge of digital marketing has helped our company attain measurable results. His search engine optimization insights and efforts have helped us re-establish and grow our most important SEO rankings on Google and Bing. By implementing Eric’s recommendations on our website of over 300,000 pages, both the quantity and quality of organic traffic have improved.

Eric’s expertise with Google Ads paid search has been extremely beneficial, while reducing overall costs. Eric also helped us remove thousands of fraudulent clicks, resulting in more meaningful clicks for our business.

If you need help with digital marketing, enterprise SEO or Paid Ad Search optimization, we highly recommend Eric Darby.”

Stephanie Guzman
Director of Ecommerce
Santa Cruz Biotechnology


“I’ve known Eric for over 10 years. During that time, he’s consistently proven himself as an entrprise SEO and SEM expert. We’ve seen both our organic and paid traffic grow consistently and profitably year over year. Eric is always thinking of new ways to boost profits. He has both the ability to think big picture and implement specific marketing strategies that work right now. I can also vouch for his character. Eric is a straight shooter, and will tell you the truth. If you need help with online marketing, I recommend Eric without reservation.”

Brian Hogan
Chief Operations Officer
Lifescript, Inc.


“Eric has been integral to the success of Lifescript by keeping the company on top of new search and social marketing trends. Through his leadership of his teams, he has been efficient and effective in rapidly growing new revenue streams and optimizing existing channels.“

Jack Hogan
Co-Founder & Chief Technology Officer
Lifescript, Inc.


“In the ever-innovating worlds of content marketing, search and social media strategy, Eric Darby is always on top of the latest trends and research. He comes up with new ideas and initiatives, and thinks quickly and creatively. In meetings, he is insightful and thoughtful, as well as collaborative. Eric is a pleasure to work with.”

Vani Rangachar
Managing Editor
Lifescript, Inc.


“Eric has provided essential professional consultation on all aspects of SEO, lead acquisition, digital marketing and the complete sales cycle. He is an authority in the field and a pleasure to work with. I recommend Eric enthusiastically and without reservation.”

Ben Hurst
Director of Corporate Relations & Philanthropic Gifts
Salvation Army


“Eric is savvy, adaptable, and inherently strategic in the ever-changing world of digital marketing. There aren’t many people who are able to wear as many hats as Eric (SEM, SEO, social, analytics, etc.) and still be extremely knowledgeable in each. He is always able to connect the dots and move businesses forward. Business aside, he is truly a genuine person and I am happy call him my friend.”

Grant Miller
Director of Digital Marketing
Lido Labs


“Fantastic marketing advice. Eric served as a business consultant and Google Analytics expert. His years of experience in email marketing, landing page design and SEO was incredibly helpful in kickstarting my business. His technical and intuitive knowledge of all-things-internet was incredibly valuable during the entire process.”

Lucy Darby
Owner
LucyDarby.com


“Eric is very knowledgeable in search marketing and understands how to use technology effectively. He is fantastic at providing feedback when solving complex problems. If you are thinking about using search marketing, Eric is someone you want on your side!”

Vamsi Putrevu
Founder
IntentX, Inc.


“Eric is incredibly detail-oriented and has helped our company’s exposure online grow tremendously. He is a pleasure to work with and constantly stays up to date on all of the online marketing updates to make sure we’re using the latest tools and conversion methods. He has assisted us with everything from advanced SEO, Adwords, landing page design, lead generation, and overall online marketing tactics.”

Ashley Ward
CEO
Madhouse Matters


“Eric is an extremely innovative SEO and Marketing professional — always staying on top of new trends and changes in social media, SEO and SEM — and then finding creative ways to incorporate those trends into clients’ businesses. He loves to collaborate, always listens to ideas, loves to brainstorm, and — most importantly — treats everyone’s thoughts, suggestions and ideas with the utmost respect, creating a truly open and exciting work environment. He’s also very hands-on with all work, setting the bar and earning the respect of everyone he works with. He challenges others without overwhelming them, and is the kind of collaborator that makes you want to get to work each day!”

Laurie Sanchez
Social Media Managing Editor
Lifescript, Inc.


“Eric Darby is a senior marketer with 20+ years’ experience. If you are looking for an excellent Internet marketing teacher and trainer, Eric Darby is your man. He is an excellent communicator – both orally and written – with a high level of honesty and integrity.“

Jason Chandler
SEO Consultant

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MY APPROACH TO MARKETING


Discover

Discovery is one of my favorite parts of marketing. I like to get a clear understanding of your brand. What makes you standout in the marketplace? Who are your audiences and buyers? What are you hoping to accomplish? What’s already working and what’s not?

Create

Based on what we’ve uncovered during the discovery stage, we’ll work together to create a marketing plan. What is your budget? How do you define success? Which marketing channels have the best opportunity to achieve your marketing goals?

Measure

A data-driven approach is essential for all marketing. Before I implement any strategy, we’ll want to define and prioritize how to measure success. Is it more website traffic, leads, likes, or revenue? I’ll make sure tracking is in place so we can see what’s working.

Build

I get to work and build the marketing campaigns for the channels that fit your budget, have a high probability of reaching your prospective buyers, and meet your goals.

Optimize

We review the results, and talk about how we can improve. Are the results meeting your expectations? I’ll go back and optimize each strategy based on how it’s performing.

Grow

Once we see things are moving in the right direction, we can expand your marketing efforts, revisit budget, and consider new channels.

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Contact Me

Eric Darby
eric@darbyworks.com

About Darby Works, Inc.

Established in 2004, Darby Works, Inc. is a digital marketing consultancy located in Orange County, California.

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