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Client Case Studies

Santa Cruz Biotechnology

Santa Cruz Biotechnology reversed a major decline in organic traffic, achieving a 64% increase and restoring critical Google and Bing rankings.

Founded in 1992, Santa Cruz Biotechnology (SCBT) specializes in developing research products for the biomedical field worldwide. Their core products include monoclonal antibodies, biochemicals, labware, and CRISPR technologies, all aimed at supporting scientific discoveries and advancements.

Eric Darby is an invaluable asset to our company. As a seasoned professional, his deep knowledge of digital marketing has helped our company attain measurable results. His search engine optimization insights and efforts have helped us re-establish and grow our most important SEO rankings on Google and Bing. By implementing Eric’s recommendations on our website of over 300,000 pages, both the quantity and quality of organic traffic have improved. – Stephanie Guzman, Director of Ecommerce

SEO Challenges

  • Big drop in organic traffic after changing thousands of URLs 
  • Months with no recovery (before engaging Darby Works)

Observations

  • Thousands of 301 redirects sitewide
  • Inconsistent Rel Canonicals
  • Lack of international language (HREFLang) tags
  • Home Page URL Inconsistencies – Multiple versions
  • Thousands of images without alternate image text

SEO Results

  • Immediate 12% increase in organic traffic
  • Current organic traffic is up 64%
  • Old rankings restored
  • Dozens of new top 10 rankings

 

ChemDirect

Comprehensive SEO overhaul led to a 200% increase in organic traffic and launched ChemDirect to top rankings for niche chemical industry keywords.

ChemDirect is a B2B marketplace with over 500,000 chemicals. For buyers, ChemDirect is a single source solution with immediate access to verified chemical suppliers. For suppliers, ChemDirect are a digital sales and marketing solution that puts sellers in control of increasing sales and building digital brand presence.

Eric has been a dream to work with! From day one he has dug into our product and offered great strategic suggestions and delivered tangible enterprise SEO results. He’s a great communicator and continues to go above and beyond for our company. We have recommended him to several other companies as well. Thanks Eric! – Grant Lacy, Director of Product

SEO Challenges

  • Brand new enterprise site – 500K pages – required full SEO
  • Low number of indexed pages
  • Existing pages contained little to no SEO keywords
  • Poor Google Core Vitals
  • Very few Google rankings

SEO Actions

  • Conducted forensic SEO audit
  • Identified primary chemical industry keywords
  • Created SEO blueprint and database variable strategy to overhaul all product pages with keyword-rich title, meta description tags and on-page SEO
  • Optimized home page for primary keywords
  • identified primary Google Core Vitals and Search Console issues

SEO Results

  • Immediate increase in organic traffic
  • 200% increase in organic traffic within 12 months
  • Top 3 rankings for ChemDirect’s primary niche keywords.
  • Hundreds of new product page top 10 rankings

 

Lifescript

Lifescript was an award-winning, top-5 health website and one of the fastest growing publishers of digital health media. At its peak, Lifescript attracted 25M unique monthly visitors, 200M monthly page views, and had more than 12M newsletter subscribers. 

I’ve known Eric for over 10 years. During that time, he’s consistently proven himself as an enterprise SEO and SEM expert. We’ve seen both our organic and paid traffic grow consistently and profitably year over year. Eric is always thinking of new ways to boost profits. He has both the ability to think big picture and implement specific marketing strategies that work right now. I can also vouch for his character. Eric is a straight shooter, and will tell you the truth. If you need help with online marketing, I recommend Eric without reservation.” – Brian Hogan, Chief Operations Officer

SEO Challenges

  • How to transition from a product-focused ecommerce site to a large content website with nearly 3 million pages.
  • How to get top rankings and grow organic traffic at scale.
  • How to convert large databases of content into reader-friendly, SEO-friendly content.

SEO Actions

  • Created multiple SEO-friendly content templates that used mapped fields from the databases
  • Consistent cross-site linking
  • Long-tail keyword, niche-focused content
  • Thousands of published articles were optimized one-by-one for SEO
  • New content initiatives were filtered, accepted, or rejected by organic traffic popularity

SEO Results

  • 40% increase in organic traffic in 90 days at inception
  • Thousands of top 10 rankings over the years
  • Strong domain authority
  • $ Millions in advertising revenue generated from organic traffic page views.

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MY APPROACH TO MARKETING


Discover

Discovery is one of my favorite parts of marketing. I like to get a clear understanding of your brand. What makes you standout in the marketplace? Who are your audiences and buyers? What are you hoping to accomplish? What’s already working and what’s not?

Create

Based on what we’ve uncovered during the discovery stage, we’ll work together to create a marketing plan. What is your budget? How do you define success? Which marketing channels have the best opportunity to achieve your marketing goals?

Measure

A data-driven approach is essential for all marketing. Before I implement any strategy, we’ll want to define and prioritize how to measure success. Is it more website traffic, leads, likes, or revenue? I’ll make sure tracking is in place so we can see what’s working.

Build

I get to work and build the marketing campaigns for the channels that fit your budget, have a high probability of reaching your prospective buyers, and meet your goals.

Optimize

We review the results, and talk about how we can improve. Are the results meeting your expectations? I’ll go back and optimize each strategy based on how it’s performing.

Grow

Once we see things are moving in the right direction, we can expand your marketing efforts, revisit budget, and consider new channels.

Clients

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Contact Me

Eric Darby
eric@darbyworks.com

Darby Works, Inc.
23336 Via Bahia
Mission Viejo, CA
92691

About Darby Works, Inc.

Established in 2004, Darby Works, Inc. is a digital marketing consultancy located in Orange County, California.

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