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DarbyWorks, Inc.

Internet Marketing Strategy

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About Me

Eric Darby - Digital Marketing, SEO, and PPCI’m Eric Darby, the founder of Darby Works, Inc. I have over 26 years’ experience in digital marketing. I started my marketing career working as a project coordinator at an advertising agency. When the Internet first went public, I taught myself HTML, website design and search engine optimization (SEO).

As the Internet became mainstream, I learned the newest marketing strategies as they grew and evolved including SEO, email marketing, pay-per-click marketing, display advertising, affiliate marketing and more.

I’ve built various online businesses including a mortgage lead generation company, a stock options trading subscription service, a top Cuban lifestyle blog, poster company, and DarbyWorks, Inc., a boutique digital marketing agency that helps companies of all sizes with their online marketing initiatives.

I currently work with enterprise-level biotech and chemical companies to improve their search engine marketing.

My expertise includes integrated marketing strategy, search engine marketing, pay-per-click marketing, Google Ads, LinkedIn ads, social media and content marketing.

 

Orange County SEO Agency

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MY APPROACH TO MARKETING


Discover

Discovery is one of my favorite parts of marketing. I like to get a clear understanding of your brand. What makes you standout in the marketplace? Who are your audiences and buyers? What are you hoping to accomplish? What’s already working and what’s not?

Create

Based on what we’ve uncovered during the discovery stage, we’ll work together to create a marketing plan. What is your budget? How do you define success? Which marketing channels have the best opportunity to achieve your marketing goals?

Measure

A data-driven approach is essential for all marketing. Before I implement any strategy, we’ll want to define and prioritize how to measure success. Is it more website traffic, leads, likes, or revenue? I’ll make sure tracking is in place so we can see what’s working.

Build

I get to work and build the marketing campaigns for the channels that fit your budget, have a high probability of reaching your prospective buyers, and meet your goals.

Optimize

We review the results, and talk about how we can improve. Are the results meeting your expectations? I’ll go back and optimize each strategy based on how it’s performing.

Grow

Once we see things are moving in the right direction, we can expand your marketing efforts, revisit budget, and consider new channels.

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Contact Me

Eric Darby
eric@darbyworks.com

About Darby Works, Inc.

Established in 2004, Darby Works, Inc. is a digital marketing consultancy located in Orange County, California.

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