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"One new idea could revolutionize your business. You can do this!"
This one day seminar is ideal for business owners, executives, and Internet marketers. The focus is on current online marketing methods which have the highest potential for the largest return on your investment - content development, link building, social media marketing, Google Adwords, and more.
Who should attend?
No matter what your level of expertise with regard to Internet marketing, you are sure to learn something new. The seminar is great for:
- Business owners
- Business executives
- Internet marketers
- Entrepreneurs
- Anyone who wants to learn Internet marketing
Who is this 12-year web veteran?
Eric Darby is an Internet marketing expert with over 12 years’ experience. His expertise is helping companies discover new, profitable Internet marketing ideas and refine their current activities.
He has extensive experience with search engine optimization and pay per click marketing which includes managing large Google Adwords campaigns with hundreds of thousands of keywords. He has helped numerous companies radically increase their profitability.
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Client Comment
Eric Darby is a senior search engine marketer with 10+ years’ experience. Eric’s ability to clearly explain and implement search marketing strategies are unparalleled in the industry. Eric’s strengths included Pay Per Click / PPC expertise - keyword research, writing ad copy, smart bidding, and landing page optimization.
If you are looking for an excellent Internet marketing teacher and trainer, Eric Darby is your man. He is an excellent communicator - both orally and written - with a high level of honesty and integrity.
~ Jason T. Chandler, Owner |
What will I learn at the seminar?
◊ Analyze Your Competitors To Find Hidden Gold
Find out what your competition is doing online and how to use this information to your advantage. Find out what keywords your competition is using in their pay per click campaigns. Discover what sites your competition is linking from.
◊ Leverage Keyword Research Strategies
Keywords are gold on the web. Choosing the right keywords and promoting them are critical to online success. Learn the entire process of building an affective and income-producing keyword list.
◊ Research The Latest Trends Easily
Quick ways to find out the current trends on the web. Learn how to use Google Trends tool, and other fast ways to get a snap shot of what's going on across the web.
◊ Use Search Engine Friendly Website Design
And why you need it to generate long-term traffic. Discover which e-commerce tools are really SEO friendly. Discover the key elements of SEO design and which ones are just a waste of time and money. Learn about sitemaps, internal site linking, metatags, title tags, header tags and more.
◊ Develop Simple Content Creation Strategies
How to brainstorm and create keyword rich content for your website. Discover resources on locating top notch writers who are SEO savvy. Learn ways to brainstorm article topics that have the potential to go viral.
◊ Maximize Your Google Adwords Campaign
Avoid these critical mistakes, and stretch your advertising dollars farther. Learn how to write effective Google Ad copy. Learn the key mistakes to avoid. Learn how to build out and organize your campaign. Discover ways to pinpoint sites to partner with. Get insight on pay per click management tools, ROI tracking and more.
◊ Expand Your Pay Per Click Efforts
Find out how to grow your PPC campaigns on other PPC engines and learn which engines to avoid completely. Discover ways to protect yourself from click fraud.
◊ Implement Evergreen Search Engine Marketing Techniques
The top "non-spam" techniques to get ranked well on Google, Yahoo!, MSN, and ASK. Discover ways to generate high quality inbound links. Learn about buying links and the pros and cons. Learn about local directory submssions including Google Local and Yahoo! Local.
◊ Conduct Viral Marketing: Blogging & Social Media Marketing
Why tapping into the "wisdom of the crowds" and the "linkerati" are critical to your online success. Find out ways to help your company move strategically into the blogosphere. Discover how to tap into social marketing sites like YouTube, Digg, StumbleUpon, FaceBook, and others.
◊ Use Website Analytics To Maximize Your Profits
Learn to uncover hidden gold in your website data - keyword ideas, partner opportunities, sales conversion data, good and not-so-good webpages and more. Discover the power of Google Analytics and how to use the data to expand your PPC campaigns, and improve your website sales conversion ratio. Learn which pages you need to target for effective sales copy and inbound links. 
◊ Increase Profits with AB Testing
Think your pay per click ads or website is performing well? Why not try AB testing and make it even better? Learn simple strategies to compare 2 versions of a PPC ad or a web page. Discover the top 3 most important elements on a page to test.
◊ Receive A Free Internet
Marketing Book
All attendees will receive a copy of Eric Darby's book, "Common Internet Marketing Questions & Answers for Busy Executives, Marketers, Entrepreneurs, Amateurs and Housewives Who Don't Have the Time or Interest to Read a Treatise on the Subject."
◊ What To Bring
- You don't need to bring anything except a willingness to learn.
- Upon arrival you will receive a workbook for taking notes.
◊ Price
- Only $195.00
- Upon registration you will receive confirmation and venue information via email within 48 hours. Please make sure your e-mail address is correct.
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