Microsoft now offers some interesting internet marketing tools with their Microsoft adCenter Labs. I haven’t done any testing yet with these tools, but I wanted to let you know about it. The writing is on the wall. Behavioral marketing is here to stay. Let the battle begin between privacy and marketing.
Here is the text from Microsoft’s website:
Ad Text Writer
Attempts to automatically generate ad text for your ppc ad based on what it sees from a URL. It’s not perfect, but it gives you some interesting ideas.
Content Categorization
Classify websites into categories.
Detecting Online Commercial Intention
Does your customer intend to buy, sell, or complete another kind of transaction? Predict such intention from his or her search queries or recently visited URLs.
Demographic Prediction
Predict a user’s age, gender, and other demographic information based on his or her online behavior.
Keyword Forecast
Forecast the impression count and demographic predictions using one or more search terms.
Keyword Group Detection
Given a word or phrase, find a set of similar words.
Keyword Mutation Detection
Detect frequent misspellings or alternative spellings of the same keyword in search query logs.
Search Funnel
Analyze and visualize user search sequences in the form of funnels.
Search Result Clustering
Cluster a set of documents, such as search results, into semantically related groups in real time.
Seasonal Keyword Forecast
Forecase the seasonality patterns of search queries.
Sensitive Web Page Detecting
Detects whether a web page contains sensitive content.
Social Video
Adds and shares comments on video frames.
Video Hyperlink
Interactive video tool.
