Hi,
Sorry it has been so long since I have posted. I have been very busy with a new client, building websites, setting up PPC campaigns and generally doing a plethora of Internet marketing.
I have learned a tremendous amount in the last 6 months - one thing especially. And that is AB testing with your landing pages. I have seen tremendous success with simply testing a new headline or even a different color.
Google makes it so easy now to do this. Google offers 2 ways to test – a simple AB test where you test a couple variables or mult-variate testing where you can test a bunch of items. I have just been using the simple test since my clients don’t get millions of page views.
Set up is very simple. You just install snippets of code on your main “control” page, your variation page, and your goal page. Then you start the test.
I have seen conversion differences upwards of 3% just by changing the headline.
Try it out! You won’t regret it!
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