Part of me hates using headlines like this because they only tell part of the story. If you don't already know, Digg is a social media website where users vote on which articles they like. The articles with the most votes move to the top of the heap. But like any community - online or otherwise - Digg users have their own likes, dislikes, quirks and tastes. They may not like what you have to say - not that they are necessarily hostile towards you. It's just that Digg users simply may not dig your stuff. So whether or not Digg fits your demographic, the point here is that if you can find a social network that includes your target audience, you can get good traffic and sometimes lots of it.
The brilliant people over at Marketing Sherpa just wrote an insightful "how to" article on how to use Digg to implement viral marketing strategies. Rather than try to summarize the article (and possibly butcher it), I'll let you read it from the horse's mouth.
How to Use Digg To Go Viral
SUMMARY: For marketers on a tight budget, viral marketing can be a cost-effective alternative. But execution relies on referrals and word of mouth, so it’s difficult to measure the impact.
There are places, though, where content can go to flourish. Like Digg.com -- a social media website that can serve as a launch pad for a surge in your Web traffic. Learn how Digg.com works and how to craft content that “diggers” will love to discover and share.
