Google Adwords: Site Targeting Renamed to Placement Targeting

Google announced two changes to their site targeting option within Google Adwords.

First, advertisers can target not only websites but also precise subsections of sites, such as the soccer pages of a sports site, the diet section of a health site, and a specific ad unit (a block of Google ads) on a particular webpage. Better targeting equals better quality traffic and increased profits.

Second, Google introduced a new cost-per-click bidding option so you can now pay per click or per impression. I like this option. I prefer to pay per click so I can control costs more effectively. I know exactly what my ad conversion rates are.

Read it from the horse's mouth here.