A new search company called iRazoo, hopes to make search even more relevant by integrating "social search" elements.
“The real question here is, can a small band of guys uproot a big gorilla? The answer is yes. It’s already been done. Yahoo used to be king and now Google is. Relevancy won in the end of that race and we can be even more relevant using human intelligence and collaboration. Our goal is to have 99.9 relevancy within the first three search results.” That’s from Neal Verma, one of the Houston-based founders of a new search engine called iRazoo, talking to startuphouston.com about their latest venture, billed as world’s first people powered, points driven, search engine.
The great thing about the Internet is that it is constantly evolving. Even as social networking (Facebook, Orkut) has become a major fad, there is a relatively new trend on the block. It is called social search. If you want a single line definition, it’s a trend that is introducing a human element into Internet searches. If search engines are technology’s gift to knowledge seeking and sifting, using spiders and bots which retrieve information in a split second, they are now turning populist, literally, using people to rate sites and thereby influence their ranking. Verma calls it the second revolution of search. “We’re taking computer-driven algorithmic results and mixing that in with human intelligence.”
Read the full story on Social Search And iRazoo here.
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