Just a quick tip on this Saturday morning. Go into your Google Analytics program or whatever you use and grab all your keyword phrases that send you traffic from the search engines. Dump them into their own Google Adwords campaign. Many of them may bring you great traffic!
You might be thinking, "I am already ranked organically for the those terms. Why 
would I want to pay for them?" Studies have shown that in this scenario, you get a greater bang for your buck. In other words, 1 organic listing + 1 paid listing does not equal 2. Instead, it's more like 1 + 1 = 3. I would surmise the reason for this is visitor perception. They see you ranked well organically. They see your paid ad. Many of them don't know the difference between the two. All they think, "Wow, this company is everywhere. They must be good. I should click."
Have a great weekend!
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