Welcome! I grow businesses with data-driven online marketing.
I focus on your big-picture digital strategy and tactics like:
- Paid search marketing (Google Ads, LinkedIn Ads, Facebook Ads)
- Search engine optimization (SEO)
- Lead generation
- Landing page design
- Conversion rate optimization (CRO)
Here are some of my core strengths:
“Eric has provided essential professional consultation on all aspects of SEO, lead acquisition, digital marketing and the complete sales cycle. He is an authority in the field and a pleasure to work with. I recommend Eric enthusiastically and without reservation.”
“I’ve known Eric for over 10 years. During that time, he’s consistently proven himself as an SEO and SEM expert. We’ve seen both our organic and paid traffic grow consistently and profitably year over year.”
Discovery is one of my favorite parts of marketing. I like to get a clear understanding of your brand. What makes you standout in the marketplace? Who are your audiences and buyers? What are you hoping to accomplish? What’s already working and what’s not?
Based on what we’ve uncovered during the discovery stage, we’ll work together to create a marketing plan. What is your budget? How do you define success? Which marketing channels have the best opportunity to achieve your marketing goals?
A data-driven approach is essential for all marketing. Before I implement any strategy, we’ll want to define and prioritize how to measure success. Is it more website traffic, leads, likes, or revenue? I’ll make sure tracking is in place so we can see what’s working.
I get to work and build the marketing campaigns for the channels that fit your budget, have a high probability of reaching your prospective buyers, and meet your goals.
We review the results, and talk about what we can improve. Are the results meeting your expectations? I’ll go back and optimize each strategy based on how it’s performing.
Once we see things are moving in the right direction, we can expand your marketing efforts, revisit budget, and consider new channels.
Established in 2004, Darby Works, Inc. is a digital marketing consultancy located in Orange County, California.